A Mouse and His Cheese-Who is your ideal client & how can you attract more of them?

So I am sure you are wondering what a mouse and his cheese has to do with business, marketing, and promotional items!

I wonder what kind of cheese does your mouse like?  Cheddar?  Swiss? Provolone?  Wouldn't that information be helpful when setting up your call to action for your clients?

Knowing who your clients are or who your mouse is gives us step one.  

Who is your ideal client?  Finding out who your ideal client is takes some investigation into your database.  What is their gender, age, where do they live, what are their interests?   

Do you have a relationship with them?  If not, today is a good day to start and as you build that relationship, you will learn more about them and create loyal clients.

Wouldn't it make your life so enjoyable to be able to work with more of your favorite clients?  Finding out more about your favorite clients and what kind of cheese they like will help you attract more of them!

Step two is finding out what kind of cheese your clients like?  Are they interested in building their business?  Attracting new clients?  Encouraging current clients to visit more often?  Making the average daily sale higher?  Motivating their employees?

So as you do steps one and two, you will come up with some characteristics that show you more about your favorite or "ideal" client.  Then brainstorm some ideas that will attract more of that kind of client--ask them what is your favorite cheese?

As I play with the mouse and his cheese metaphor,  I do so playfully and with the intent of encouraging you to think outside the box and find who your ideal client is and how you can attract more of them to your business and more enjoyment for yourself!

There is a great 3 day workshop in Concord next week, Mar 14th-16th, please come as my guest.  You can get two Free VIP tickets buy going to:  http://brandyandvinca.com/events/, buy one book for $20 and all 3 days are FREE for you and a colleague or friend.  

Here you can learn more about who your ideal client is, who you are, and how to attract more of your favorite clients!  Mention my name and see you there!

I love lumpy mail!

Have you ever received LUMPY mail?  (Dimensional mail)   

Do you classify it as mystery mail?  But does it make you OPEN it?  Yes!!  We all love treats!   And satisfying our curiosity, of course.

That in my line of work is called a self-promo marketing technique.  When you are trying to attract new clients, there are some great ways to self-promo. 

Lumpy mail has a high open rate, double digits,  vs flat mail that hits the circular file.

A mail campaign with a “lumpy” item inside will give you the edge when trying to get in the door to a NEW client or the chief decision maker.   

It needs to have a great one page letter to go along with it.

Then follow up with a phone call to everyone that received your lumpy letter.   

One of my good referral sources could send out his letter with a squeaky duck inside.  Don’t you think that would get opened, passed around, & left out for all of the office to see?  You bet.

They would remember him when he calls & that gives him an edge to getting into the main decision maker’s door!

 

It is just so much fun for us to design great marketing campaigns that open doors for our clients.  It certainly brings a smile to our faces!

So during this Holiday season remember, whether you are mailing a “treat” (a promotional item with your logo on it), a Holiday gift (why give something with Starbucks logo on it?), or a Thank you to your clients, it pays to put your logo on it. 

What's in your toolbox?

What’s in your marketing toolbox?   

Do you have experts on hand to delegate marketing tasks? 

Experts in marketing are great to have in your tool box.

It’s like the Handy Manny of tool boxes, us marketing experts actually talk & listen!   (Just Like Handy Manny's tools!)

Whether you have an office or work from home, marketing can be challenging no matter what the economy.

So, let’s talk about walking into your office.  (And you think, what does this have to do with marketing?  Remember this is where they make the decision to buy from you or use your services!) 

Take the perspective today of a new client walking into your office.  What do they see?  Having great framed art creating the “look” of your business on the walls with a nice comfy couch or chair welcomes them into your world.

How does it make them feel?  Look around, is your office in chaos or serene?  Is it too serene for your line of work so that it looks like you do not accomplish what you say you will.  Is it too chaotic that makes you look disorganized?

Using the client perspective can be enlightening as we see our office everyday & it helps to take a good look at what our new client is seeing.  Everyday we can choose to improve our business & making our office really reflect who we are & want to be is a great place to start!

And the good thing is there are experts who you can add to your toolbox to help organize, market, decorate, and create the look you desire!

Are you using a crystal ball?

Are you finding your new clients via a crystal ball?  Somedays it sures feels like that, doesn’t it?  I’ve been learning from Brandy Mychals all about Client Attraction & it has really got me to thinking.  How do I attract new clients?  Am I using my Ouija board or my crystal ball or waiting for them to find me?

When I owned my Frame Shop, I taught a class about “How to Get More Customers.”  So I went & dug out my class materials so that I could put them back into use.  Sometimes we just need reminders that we do know what we are doing!  That way we can get back on track.  Although, sometimes I have to admit I do like those squirrel moments!

Sometimes we think running a business should be a piece of cake, open the doors & customers will flock on in!  NOT!  Even if we love what we do, it still takes good old hard WORK!

You need to KNOW what to do, so Knowledge.  You then need to make a COMMITMENT.  (You noticed I didn’t say commit to it…)  Then you need to have the TENACITY to stick to it for the long haul.  So you say, what does this have to do with attracting more clients?  (Stay tuned for tomorrow!)