A Mouse and His Cheese-Who is your ideal client & how can you attract more of them?

So I am sure you are wondering what a mouse and his cheese has to do with business, marketing, and promotional items!

I wonder what kind of cheese does your mouse like?  Cheddar?  Swiss? Provolone?  Wouldn't that information be helpful when setting up your call to action for your clients?

Knowing who your clients are or who your mouse is gives us step one.  

Who is your ideal client?  Finding out who your ideal client is takes some investigation into your database.  What is their gender, age, where do they live, what are their interests?   

Do you have a relationship with them?  If not, today is a good day to start and as you build that relationship, you will learn more about them and create loyal clients.

Wouldn't it make your life so enjoyable to be able to work with more of your favorite clients?  Finding out more about your favorite clients and what kind of cheese they like will help you attract more of them!

Step two is finding out what kind of cheese your clients like?  Are they interested in building their business?  Attracting new clients?  Encouraging current clients to visit more often?  Making the average daily sale higher?  Motivating their employees?

So as you do steps one and two, you will come up with some characteristics that show you more about your favorite or "ideal" client.  Then brainstorm some ideas that will attract more of that kind of client--ask them what is your favorite cheese?

As I play with the mouse and his cheese metaphor,  I do so playfully and with the intent of encouraging you to think outside the box and find who your ideal client is and how you can attract more of them to your business and more enjoyment for yourself!

There is a great 3 day workshop in Concord next week, Mar 14th-16th, please come as my guest.  You can get two Free VIP tickets buy going to:  http://brandyandvinca.com/events/, buy one book for $20 and all 3 days are FREE for you and a colleague or friend.  

Here you can learn more about who your ideal client is, who you are, and how to attract more of your favorite clients!  Mention my name and see you there!

Can you teach an old dog new tricks?

When they say you can’t teach an old dog new tricks, I say they are so wrong!  Just saying, I am not old per say, at least inside I do not feel old, although some days the mirror says otherwise!

Becoming, such a great word, as you learn & grow, you become more than what you were before.  

Even in our trials, thru faith, determination, enduring to the end, or whatever you call it, you can choose to grow, live your life to the fullest, sharing your gifts, giving back, & becoming more than what you were, or kick against the pricks & live your life angry & not to the fullest.

As I become a Character Coach with Brandy Mychals, I find myself becoming & enjoying the journey more each day.  That doesn't mean my challenges have magically disappeared, but I am more up to the challenge.

My husband, Donn, came home from a meeting last week & said to me, “We have forgot to dream.”

The last few years have been really hard on us financially, survival mode, just keeping the roof over our heads mentality.  In that space, there is no room for growth, let alone dreaming.

So when my hubby talked about forgetting to dream, he opened the door for me to dream again & gave me permission to do so.

I brought out my dream board (the one that I have been talking about doing for how many years?) & started adding all the things I want my life to be, what I want to give, & who I want to spend my time with!

So as I dream, I ask you to help me meet my goal, my dream.   

I have this great dream of walking up to the Eifel Tower with my oldest granddaughters & my hubby & showing them Paris in Fall of 2013.

This all started when I walked into the Paris hotel in Las Vegas, yes far from the real thing, I know, holding the hand of a then 5 year old granddaughter, who looked up with awe in her eyes & voice, & said “ohhhh, Paris.”  It was then at that moment, I knew that I had to take my girls to the real Paris, Florence, the Italian coast, Venice, oohhh, yum!

As I opened up to my BNI group on this past Friday, I am open to your referrals to fuel my dream!  Let’s start dreaming together!  Share your dream, stand up for yourself, & become!

Pug photo courtesy of:
http://www.freedigitalphotos.net/images/view_photog.php?photogid=194