Are you game?

I have always thought in years past, many of them working in my Frame Shop, and the Christmas season being absolutely crazy busy, that January was the time for setting goals.  You know those "New Year's Resolutions" that usually last about three weeks!

But really what better time then now to set your business and personal goals for 2013. 

I have been thinking of where my "download" spot could be, just for new ideas to populate and expand--what possibilities there could be if I use more of my intuition and brainpower!  Just think, it is so exciting to imagine what could be!

So for the next two weeks, I am setting up 2013's marketing plan!  And I challenge you to do the same.  Let's see how many we can get to jump on board with us and accept the challenge.

Think of business goals for sales, customer retention, customer acquisition, setting up a loyalty program, rewarding employees, building up the average sale, or how many times a client comes to you during the year.

Let's put on our thinking caps, find us a great "download" spot for some quiet introspection and make 2013 much more profitable than 2012!

Are you game?

Where's Waldo?

 

Where’s Waldo? 

Have you ever read a Waldo book?  You look on every page to find Waldo within a myriad of thousands of other images.   

 It is quite fun, but do you think your ideal clients are going to spend the time finding Waldo, aka YOU? 

So let’s think, how do they find me?   

Advertising, word of mouth, signage, driving by, direct mail, public relations efforts, recommended to you by other clients…Identifying how they find you is crucial to the task of attracting clients.

What items do you have in your arsenal of tools that you have available?   

In what ways do clients usually find you?   

Make a list, then pick 2 things per month under each item to work on, change, update, improve.   

Remember how we talked about consistency & commitment?  Here comes being consistent & enduring for the long haul.

Remember eating an elephant is impossible…unless you do it one bite at a time!

Are you using a crystal ball?

Are you finding your new clients via a crystal ball?  Somedays it sures feels like that, doesn’t it?  I’ve been learning from Brandy Mychals all about Client Attraction & it has really got me to thinking.  How do I attract new clients?  Am I using my Ouija board or my crystal ball or waiting for them to find me?

When I owned my Frame Shop, I taught a class about “How to Get More Customers.”  So I went & dug out my class materials so that I could put them back into use.  Sometimes we just need reminders that we do know what we are doing!  That way we can get back on track.  Although, sometimes I have to admit I do like those squirrel moments!

Sometimes we think running a business should be a piece of cake, open the doors & customers will flock on in!  NOT!  Even if we love what we do, it still takes good old hard WORK!

You need to KNOW what to do, so Knowledge.  You then need to make a COMMITMENT.  (You noticed I didn’t say commit to it…)  Then you need to have the TENACITY to stick to it for the long haul.  So you say, what does this have to do with attracting more clients?  (Stay tuned for tomorrow!)