Where's Waldo?

 

Where’s Waldo? 

Have you ever read a Waldo book?  You look on every page to find Waldo within a myriad of thousands of other images.   

 It is quite fun, but do you think your ideal clients are going to spend the time finding Waldo, aka YOU? 

So let’s think, how do they find me?   

Advertising, word of mouth, signage, driving by, direct mail, public relations efforts, recommended to you by other clients…Identifying how they find you is crucial to the task of attracting clients.

What items do you have in your arsenal of tools that you have available?   

In what ways do clients usually find you?   

Make a list, then pick 2 things per month under each item to work on, change, update, improve.   

Remember how we talked about consistency & commitment?  Here comes being consistent & enduring for the long haul.

Remember eating an elephant is impossible…unless you do it one bite at a time!