Have you ever received LUMPY mail? (Dimensional mail)
Do you classify it as mystery mail? But does it make you OPEN it? Yes!! We all love treats! And satisfying our curiosity, of course.
That in my line of work is called a self-promo marketing technique. When you are trying to attract new clients, there are some great ways to self-promo.
Lumpy mail has a high open rate, double digits, vs flat mail that hits the circular file.
A mail campaign with a “lumpy” item inside will give you the edge when trying to get in the door to a NEW client or the chief decision maker.
It needs to have a great one page letter to go along with it.
Then follow up with a phone call to everyone that received your lumpy letter.
One of my good referral sources could send out his letter with a squeaky duck inside. Don’t you think that would get opened, passed around, & left out for all of the office to see? You bet.
They would remember him when he calls & that gives him an edge to getting into the main decision maker’s door!
It is just so much fun for us to design great marketing campaigns that open doors for our clients. It certainly brings a smile to our faces!
So during this Holiday season remember, whether you are mailing a “treat” (a promotional item with your logo on it), a Holiday gift (why give something with Starbucks logo on it?), or a Thank you to your clients, it pays to put your logo on it.
No comments:
Post a Comment