Wow, what a fantastic tradeshow in Las Vegas at the Mandalay Bay!!

Did you know we walked over 10 miles of aisles just to find the exact right promotional items for our clients great 2013 promotions?  We did it!!  And had fun doing it!

Exercise bands, specific brand even, for one client, bike lights for another for his great kids bike rodeo event, bean bags for our physical trainer--this was a hard one, but we found it!

We had fun finding shooting nerf guns for an August wedding and rubber duckies that are dressed as fishermen along with an alligator, seal, whale, and dolphin for a client's ducky drop event.

We went looking for new ideas for automotive and motorcycle giveaways, spent time checking out all the new tradeshow and banner displays so we can continue to be the expert, and participated in a new booth attracting client event.

And that was only day one!

Then on to finding hats to bling for a swim team, a nantucket red golf hat for a family reunion this summer, a calendar with custom photos for each month, a cap that has lights built into the cap for a client, and sweatshirts that come in tall sizes.  They don't make many of the tall anymore!!

We looked for items for a hand analysis client and checked out lots of bags for an upcoming sponsored event!

We came up with a new website option for us, so keep on the edge of your seat as we unroll some new things in the next couple of months!

We just LOVE tradeshows!

And we even had energy to go see the water show at the Bellagio, but let me tell you the hot tub got lots of use!!

A Mouse and His Cheese-Who is your ideal client & how can you attract more of them?

So I am sure you are wondering what a mouse and his cheese has to do with business, marketing, and promotional items!

I wonder what kind of cheese does your mouse like?  Cheddar?  Swiss? Provolone?  Wouldn't that information be helpful when setting up your call to action for your clients?

Knowing who your clients are or who your mouse is gives us step one.  

Who is your ideal client?  Finding out who your ideal client is takes some investigation into your database.  What is their gender, age, where do they live, what are their interests?   

Do you have a relationship with them?  If not, today is a good day to start and as you build that relationship, you will learn more about them and create loyal clients.

Wouldn't it make your life so enjoyable to be able to work with more of your favorite clients?  Finding out more about your favorite clients and what kind of cheese they like will help you attract more of them!

Step two is finding out what kind of cheese your clients like?  Are they interested in building their business?  Attracting new clients?  Encouraging current clients to visit more often?  Making the average daily sale higher?  Motivating their employees?

So as you do steps one and two, you will come up with some characteristics that show you more about your favorite or "ideal" client.  Then brainstorm some ideas that will attract more of that kind of client--ask them what is your favorite cheese?

As I play with the mouse and his cheese metaphor,  I do so playfully and with the intent of encouraging you to think outside the box and find who your ideal client is and how you can attract more of them to your business and more enjoyment for yourself!

There is a great 3 day workshop in Concord next week, Mar 14th-16th, please come as my guest.  You can get two Free VIP tickets buy going to:  http://brandyandvinca.com/events/, buy one book for $20 and all 3 days are FREE for you and a colleague or friend.  

Here you can learn more about who your ideal client is, who you are, and how to attract more of your favorite clients!  Mention my name and see you there!